BYD Chinese Car Manufacturer and Saturn Car Inc. Would it be a good Essay

BYD Chinese automobile Manufacturer and Saturn Car Inc. Would it be a good merger for future - Essay faceSaturn Car Inc. A subsidiary of General Motors, has been providing quality automotive vehicles for the roads of United States since the year it was form in 1985. The company had all the signs of a successful company with large world(prenominal) export manacles and quality assured cars till the decision was made to sell the brand to Penske automotive Group in 2009. The branch was later set on a path of plump out shut down when Penske heady to back out of the deal.Keeping in lieu the brief introductions of the two companies it can be deduced that BYD Autos intentions to expand its market to the United States and Europe lack only recognition and trust of the semipublic. Their opening of making environment friendly cars on such a large scale gives them an upper-hand in the international market however their reputation of copying models will kick in a negative effect on their sales in the new market. On the other hand Saturn Car Inc. Has a perfect public imagine regarding their quality and value of the brand but the company is on a verge of complete shutdown despite their sales and recognition in the U.S. market. If there was a merger to occur in the midst of the two companies Saturn Car Inc could be saved from a complete shutdown but they would surely have a little change in technology in the environment. BYD Autos problems regarding the U.S. markets could be lick up to a certain extent by a merger with Saturn Car Inc and the company could chasten some of its issues regarding the duplication of famous brands of cars.If a merger were to occur between BYD Autos and Saturn Car Inc or the latter were to be bought by the prior, the result would partially be positive in nature. two the companys major problems could be settled (ignoring the rise of other minor complications). It could consequent in a corporation that combines the environment friendly cars and their large